Israel Defense Force Invades the the Blogosphere

From Haaretz (h/t Internet and Democracy Project):

The Immigrant Absorption Ministry announced on Sunday it was setting up an “army of bloggers,” to be made up of Israelis who speak a second language, to represent Israel in “anti-Zionist blogs” in English, French, Spanish and German.

The program’s first volunteer was Sandrine Pitousi, 31, from Kfar Maimon, situated five kilometers from Gaza. “I heard about the project over the radio and decided to join because I’m living in the middle of the conflict,” she said.

Before hanging up the phone prematurely following a Color Red rocket alert, Pitousi, who immigrated to Israel from France in 1993, said she had some experience with public relations from managing a production company.

“During the war, we looked for a way to contribute to the effort,” the ministry’s director general, Erez Halfon, told Haaretz. “We turned to this enormous reservoir of more than a million people with a second mother tongue.” Other languages in which bloggers are sought include Russian and Portuguese.

There is nothing ethically wrong with these kinds of efforts, but I think it shows the inevitable maturation of the blogosphere into a medium of mass communication as subject to the efforts of government and political spin masters as newspapers or television. Blogs put these grassroots efforts at a more equal footing to compete with these governmental and political efforts, and offer real possibilities to oppositional organizations that didn’t exist offline. However, any claims to the radical political potential of the internet need to be reformed to include the evolving ability of governments to adapt to the new informational environment.


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3 Responses

  1. Might be too late. There was an incredible presence of the Palestinian point of view on Twitter during the Israeli attacks on Gaza…

    Better to be waring with words any day though…

  2. the palestinian twitter response was interesting, and i think the web 2.0 success of the palestinians, or their sympathizers elsewhere, was part of why the MSM covered this conflict different than others.

    unfortunately, i don’t think blogospheric war is a substitute for actually war – it is only an extension of the battlefield to a new sphere.

  3. […] Israel Defense Force Invades the the Blogosphere. […]

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