The Battlefield of New Media: The Online War Over Gaza

Al Jazeera has an interesting article up about the online war over Gaza. Both pro-Palestinian and Israeli forces attempted to use new media, both through official and grassroots channels.

On December 27, 2008, Israel launched ‘Operation Cast Lead’ against Hamas targets in the Gaza Strip. Within minutes of the first missile landing in Gaza, global reactions appeared online.

During the first few days of the war, online discussions were restricted to war of words. Both sides engaged in heated debates and blamed each other for the fatal surge in military operations.

As the discussions grew, attempts were then made by supporters of both sides to establish a coordinated response aimed at combatting the other side’s propaganda.

With this awareness in mind, both Israel and the Palestinians resorted to a variety of media platforms to justify their positions and tactics used during the conflict.

Israeli supporters set up the Help Us Win website, and some Palestinian supporters created Gaza Talk.

Hundreds of groups were created on Facebook by Israelis and Palestinians to create an awareness of the facts as they saw them.

I have a hunch that this change supported the Palestinians more than the Israelis. Anecdotally, this conflict seemed to garner a much different tone of coverage from the mainstream media (read: not rabidly anti-Palestinian), and I wonder if the rise of new media voices in the US (especially the many critical and influential Jewish voices in the progressive blogosphere) and abroad had anything to do with it.

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