The Battlefield of New Media: The Online War Over Gaza

Al Jazeera has an interesting article up about the online war over Gaza. Both pro-Palestinian and Israeli forces attempted to use new media, both through official and grassroots channels.

On December 27, 2008, Israel launched ‘Operation Cast Lead’ against Hamas targets in the Gaza Strip. Within minutes of the first missile landing in Gaza, global reactions appeared online.

During the first few days of the war, online discussions were restricted to war of words. Both sides engaged in heated debates and blamed each other for the fatal surge in military operations.

As the discussions grew, attempts were then made by supporters of both sides to establish a coordinated response aimed at combatting the other side’s propaganda.

With this awareness in mind, both Israel and the Palestinians resorted to a variety of media platforms to justify their positions and tactics used during the conflict.

Israeli supporters set up the Help Us Win website, and some Palestinian supporters created Gaza Talk.

Hundreds of groups were created on Facebook by Israelis and Palestinians to create an awareness of the facts as they saw them.

I have a hunch that this change supported the Palestinians more than the Israelis. Anecdotally, this conflict seemed to garner a much different tone of coverage from the mainstream media (read: not rabidly anti-Palestinian), and I wonder if the rise of new media voices in the US (especially the many critical and influential Jewish voices in the progressive blogosphere) and abroad had anything to do with it.

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Israel Defense Force Invades the the Blogosphere

From Haaretz (h/t Internet and Democracy Project):

The Immigrant Absorption Ministry announced on Sunday it was setting up an “army of bloggers,” to be made up of Israelis who speak a second language, to represent Israel in “anti-Zionist blogs” in English, French, Spanish and German.

The program’s first volunteer was Sandrine Pitousi, 31, from Kfar Maimon, situated five kilometers from Gaza. “I heard about the project over the radio and decided to join because I’m living in the middle of the conflict,” she said.

Before hanging up the phone prematurely following a Color Red rocket alert, Pitousi, who immigrated to Israel from France in 1993, said she had some experience with public relations from managing a production company.

“During the war, we looked for a way to contribute to the effort,” the ministry’s director general, Erez Halfon, told Haaretz. “We turned to this enormous reservoir of more than a million people with a second mother tongue.” Other languages in which bloggers are sought include Russian and Portuguese.

There is nothing ethically wrong with these kinds of efforts, but I think it shows the inevitable maturation of the blogosphere into a medium of mass communication as subject to the efforts of government and political spin masters as newspapers or television. Blogs put these grassroots efforts at a more equal footing to compete with these governmental and political efforts, and offer real possibilities to oppositional organizations that didn’t exist offline. However, any claims to the radical political potential of the internet need to be reformed to include the evolving ability of governments to adapt to the new informational environment.